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Every marketing strategy has a budget for media. Print, TV, Radio, etc. New media tools are an extension of that and need to be considered carefully as part of an overall marketing strategy. Only 6% of the companies who embark on a new media campaign know what their ROI is.
Group 50’s new media marketing practice offers diversified new media marketing services to small to medium sized business in all industries. New media marketing methods focus on the use of technology and on-line methods to return positive ROI and drive sales growth. Working with our clients’ end goals in mind, Group 50 can execute individual marketing tasks, or bundle services to create comprehensive new media marketing strategies. Group 50 works collaboratively with our clients to attain measurable results in growing prospect databases and convert more sales. Group 50’s new media marketing core competencies include:
- Branding and logo design
- Website design and redesign
- Social media management
- Search engine optimization (SEO)
- Contact relationship management (CRM)
- Email campaign management
- Video marketing
- Mobile marketing
The growth of users engaging in social media platforms is undeniable of 2011, there are:
- over 600 million active Facebook users and over 300,000 active Facebook business pages
- 200 million Twitter accounts
- 100 million Linked-In accounts
- 2 billion views per day on You Tube. It is now considered the second largest search engine
Department store mogul John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The same could be said about new media marketing. With a significant populace turning their attention towards new media platforms, there is an obvious need to allocate more and more marketing resources to these growing channels to reach your target audience. But what is your strategy? What is the highest and best use of your marketing dollar?
Group 50 understands that resources allocated to any marketing endeavor need to be tracked in order to prove ROI. New tools are available to precisely track the value of each “like” and click-through in new media platforms. Group 50’s New Media Marketing team takes the guesswork out of your new media marketing strategy and execution and helps drive positive, measurable results for your business.
As you can see, we are a diverse group with the ability to sharpen your competitive edge. Drop us a line at info@Group50.com or call (909) 949-9083 anytime to discuss how we can help you drive maximum ROI on your marketing campaigns.
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